As newspapers struggle across the country, one small town in Northwestern Iowa is bucking the trend. Not only are they're seeing subscriber and advertiser growth through a new podcast. Erin Sommers, editor of The Record Democrat in Pocahontas, Iowa explains why she launched their new podcast, "On The Record," before their first website!
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In this interview Sommers explains how On The Record has not only led to new readers, but has revived interest from advertisers! She explains why viral reach isn't the goal, and how they think about content serving Pocahontas, and Northwest Iowa.
Chapters:00:00 - Podcasts Beat Radio 01:21 - Why Print Still Matters 10:01 - Launching a Local News Podcast 19:25 - Podcasting Takes Work 23:55 - Print Plus Podcast Strategy 28:52 - AI Newsroom Future
