In an era of conference realignment and shifting loyalties, traditional rivalries are often the first casualty. This is the unfortunate reality for the "Farmageddon" rivalry between Iowa State and Kansas State. As highlighted on the College GameDay podcast with Rece Davis, there is a perception that the athletic directors, including Iowa State's Jamie Pollard and Kansas State's Gene Taylor, wish for the rivalry—and even its beloved nickname—to fade away. This sentiment became particularly evident when reports surfaced that the schools had asked ESPN to cease using the "Farmageddon" moniker.
The decision not to protect this historic series, which has been played annually for over a century, is a detriment to college football as a whole. Rivalries are the lifeblood of the sport, fueling fan passion, local pride, and memorable moments that transcend a team's win-loss record. By allowing a rivalry with such deep roots and a dedicated fanbase to disappear from the annual schedule, the Big 12 Conference and the two schools undermine the very traditions that make college football so special. Furthermore, the perceived disinterest from athletic leadership in preserving this matchup signals a prioritization of corporate scheduling over fan engagement and historical significance, leaving a proud tradition to wither on the vine.
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